Featured snippets and other SERP features are snippets of information that Google displays prominently at the top of its search results pages (SERPs). These features can give your website more visibility and click-through rate (CTR), so it is important to optimize your content for them.

Technical SEO is the process of optimizing your website’s code and structure to make it easier for search engines to crawl and index your pages. It’s an essential part of SEO, as it helps search engines to understand what your website is about and how it’s relevant to the keywords that people are searching for.

By using AI and other tools and techniques, SEO experts can optimize their websites for search engines and users, and rank higher in search results. This can increase the visibility and credibility of their websites, and attract more organic and relevant traffic.